Saturday, November 23Sports. Travel. Events

Event focus: 2019 African Sports Tourism Week Ghana

Ghana’s capital city Accra will host the 2019 edition of African Sports Tourism Week. 

Taking place from 19-20 September the event will feature the African Sports Tourism Summit & Olympic Roundtable, African Sports Destination Awards, African Sports Holiday Exhibition and pre-event tours.

Deji Ajomale-McWord, president of African Sports Tourism Week, said: “Our goal is to increase the gross domestic products of African nations, through better delivered sporting events and sports holidays. 

“Sports can only be best commodified through experiences that only hospitality and tourism can tailor. We will be moving to different African nations, year in year out, conduct the marriage of sports and tourism, and watch over their romance to ensure it produces offspring of socioeconomic gains. 

“Our theme for this year is ‘Aligning Sports Tourism with Sustainable Development Goals’ and we shall be discussing other topics bothering on bidding process, why Africa isn’t attracting enough sporting events and commodifying sports holiday in Africa.”

Summit & Roundtable: 19-20 September

The African Sports Tourism Summit & Olympic Roundtable is the highlight of the week and will be held on 19-20 September at the Oak Plaza Hotels in Accra.

According to the organisers industry professionals attending will include golf holiday tour operators, sports hospitality experts, sports administrators, tour operators, travel agents, tourism enthusiasts, sports aficionados and sports marketing pundits.

Speakers will include Juliet Bauwah (founder of African Women Sports Summit), Dev Govindjee (South African cricket legend) and Tafadzwa Mapanzure (sports industry consultant).

Sports destination awards: 20 September

The African Sports Destination Awards will honour companies and organisations showing best practices and delivery in sports hospitality across the continent.

Award categories include: 

  • Emerging sports destination
  • Best sports resort/hotel
  • Best sports estate
  • Nostalgic sports destination
  • Sports hive of the year
  • Best golf destination
  • Champions of sports tourism
  • Best adventure sports destination

For more information on the African Sports Destination Awards see afrisportstourismweek.com

2019 African Sports Tourism Week Ghana

Image: African Sports Tourism Week 

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