PGA Tour has invested in Golfbreaks and the two organisations have created a new golf travel brand – Golfbreaks by PGA Tour.
The partnership will give golfers the opportunity to book golf holidays to more than 2,500 destinations throughout Europe and North America.
Founded in 1998 in the United Kingdom, Golfbreaks has become one of the market leaders in golf travel. Following 21 consecutive years of revenue growth, Golfbreaks now looks to accelerate the expansion of its North American business.
Andrew Stanley, Golfbreaks CEO, said: “We opened our US office in 2016 to help the 30 million-plus golfers with a one-stop travel service offering of high-quality, good-value golf vacations.
“Having achieved three years of double-digit growth, the time was right for us to find a strategic partner who was fully committed to help us scale this business.”
The PGA Tour will contribute its brand and select marketing assets to raise the profile and visibility of Golfbreaks to its fan base.
In addition, Golfbreaks will build tournament experience packages at high-profile events like THE PLAYERS Championship and the FedExCup Playoffs as well as unique “stay and play” vacations at prominent TPC properties such as TPC Sawgrass and TPC Las Vegas.
“Booking a golf vacation in the States can be an arduous process,” said Lance Stover, PGA Tour senior vice president, new ventures.
“In partnership with Golfbreaks, we can help showcase a better solution. Highly skilled agents that simplify the discovery and planning process at a better value is an incredible proposition. Coupled with our marketing reach and unique assets, we can help redefine what golf travel means to our fans.”
Golfbreaks will continue to be managed and operated by its existing and long-standing leadership team. As a minority shareholder in the company, the PGA Tour will also serve on the board of the parent company, Golfbreaks Limited.
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