Boxing fans in the UK will get the chance to relive an all-time classic fight when Rematch’s second immersive experience, Rumble in the Jungle Rematch, launches in London in September 2023. Fusing theatre, sport and technology, the event will see guests step back in time to 1974 to see legendary boxers Muhammad Ali and George Foreman go head-to-head in Zaire.
Arriving in central London’s Dock X on 14 September, Rumble in the Jungle will be brought to life by a live cast of actors, with live music, food and drink that will create authentic smells and tastes of the time. From Ali’s pre-match trash talking to the step-by-step play-out of the fight where his famous rope-a-dope was performed, Rumble in the Jungle will take audiences on a journey to discover The Greatest Sporting Event of the 20th Century.
Alongside Authentic Brands Group and Muhammad Ali Enterprises, Rematch will capture every side of the story, following the footsteps of both Ali and Foreman, beginning with the media attention that surrounded the fight to the fight itself that saw an underdog, Ali, fight for the world heavyweight title.
The event will feature the sounds of the Zaire 74 music festival, which saw the biggest global acts in black music perform, including James Brown, BB King, Bill Withers, Sister Sledge and a slew of Africa and Latin America’s best musicians.
In the lead-up to the physical event, Rematch will launch LockerRoom into the Web3 digital realm via a local communities initiative. Partnering with StoryFutures, Rematch will ensure everyone can find themselves immersed in the Rumble in the Jungle at selected libraries across the UK including in Sheffield, Bristol, Swindon, Lambeth, Swansea and many more. LockerRoom is a taster of what to expect at Rumble in the Jungle Rematch, visitors will be able to imagine they are Ali before the fight via an exhilarating VR experience.
Following a successful ‘Wimbledon Rematch 1980’ in 2019, the brand’s latest experience will be its longest experience to date, with tickets now on sale for September 2023. Rematch has developed the show together with Authentic Brands Group, which in partnership with Lonnie Ali as trustee of the Muhammad Ali Family Trust‘s (MAFT) own Muhammad Ali Enterprises.
Rumble in the Jungle Rematch, Dock X Canada Water, London. Opens on 14 September 2023. Tickets on sale via rumbleinthejunglerematch.com
Image: Muhammad Ali Enterprises LLC / photo by Ken Regan