US sports make big impact on London’s tourism industry
American sports will be in the spotlight in London this year as more US athletes and events choose the UK capital as their second home.
According to Visit London 2018 saw a record 2.6m visits to London from the US, with live sports events playing a key role in attracting tourists.
Upcoming highlights include the Boston Red Sox going head to head with baseball rivals New York Yankees and US tennis icon Serena Williams aiming to win a 24th grand slam title at Wimbledon.
In October and November four matches will be played in London during the NFL's 100th anniversary. Two games will take place at Tottenham Hotspur Stadium and two at Wembley Stadium.
Speaking of his experience playing in the capital, Tom Brady, the six-time Super Bowl-winning quarterback of the New England Patriots ...