Sports Business

21Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

On Location appointed FIFA World Cup 26 official hospitality provider

Football's world governing body FIFA has appointed On Location as the official hospitality provider of the FIFA World Cup 26™. Taking place across Canada, Mexico and the USA from 11 June to 19 July 2026, the global spectacle will be held in 16 host cities and feature 48 teams and 104 matches. Chosen following a thorough selection process, premium experiences, hospitality and travel provider On Location will help FIFA deliver its biggest-ever and most dynamic hospitality programme for the FIFA World Cup 26, offering ticket-inclusive fan experience packages for the world’s biggest single-sport event. From die-hard football fans to friends and families, and to companies hosting guests or employees, FIFA and On Location will provide options to suit all types of fans. The stadiums hostin...

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21Jul By Sports Tourism NewsNo Comments

Sports Business

Almaty Marathon generated $1.8m economic impact in 2023

Almaty, Kazakhstan's largest city, will host the 13th edition of the Almaty Marathon on 29 September 2024 – the largest running event in Central Asia, which has become a catalyst for change in the region. The marathon has instilled a love of running in the people of Kazakhstan and has also had a tangible impact on the economy and the wider social sphere in Almaty and the entire region. In 2012, Kazakhstani entrepreneur Galimzhan Yessenov founded the "Courage to be First" corporate foundation. The foundation has now held more than 100 events attended by more than 200,000 people from all over the world. The flagship project of the foundation – the Almaty Marathon – has become an important driver of Almaty's economic development, attracting tourists to the city and stimulating the growth ...

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30Jun By Sports Tourism NewsNo Comments

Sports Business

UK’s ‘experience economy’ contributes £134bn, report reveals

Modelling by Barclays and the Centre for Economics and Business Research (CEBR) has revealed that the UK’s ‘Experience Economy’ – encompassing all businesses that provide consumers with unique and memorable experiences, such as sporting events, holidays and live entertainment – contributes an estimated £134bn to the broader UK economy, a figure greater than the GDP of Morocco. Between now and 2027, CEBR projects that the UK’s experience economy, which employs an estimated three million people, will grow by an average of 2.6%, surpassing the equivalent figure for the UK economy as a whole (1.6%), to reach an estimated contribution of £146bn. Much of this growth is fuelled by rising consumer appetite for experiences. Nine in 10 (90%) of the hospitality, leisure and retail businesses w...

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30Jun By Sports Tourism NewsNo Comments

Sports Business

Rugby World Cup 2023 generated €871m economic impact for France

South Africa were not the only winners of Rugby World Cup hosted in France in 2023. The 10th edition of the men’s flagship event generated €1.8 billion of spend and a net input of €871 million for the host country, according to an impact study commissioned by the French Ministry of Sport and produced by EY. Assessing the three main type of impacts (economic, social, environmental) with comparable methodology to other major international sporting events, the comprehensive report gives an in-depth analysis of Rugby World Cup’s clear hosting benefits to boost the host nation’s economy, drive positive social change and reduce the global carbon footprint inherent to international competitions. Report highlights: Rugby World Cup 2023 delivered a net input of €871 million for France’s ...

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8Jun By Sports Tourism NewsNo Comments

Sports Business

Explora Journeys named global partner of the 37th America’s Cup

Explora Journeys, the luxury ocean travel brand of the MSC Group, has been announced as a new global partner of the Louis Vuitton 37th America’s Cup. The pinnacle of global yacht racing, the America’s Cup is the oldest competition in international sports, and will this year take place in Barcelona, Spain, from 22 August to 27 October.  The 37th America’s Cup will see teams from the United States, United Kingdom, Italy, Switzerland, and France race in the prestigious Louis Vuitton Cup Challenger Series before the ultimate showdown as the triumphant challenger earns the right to face off against defending champion, Emirates Team New Zealand, in the illustrious Louis Vuitton America’s Cup Match. Since its inception in 1851, the America's Cup has symbolised sailing's pioneering spirit, ...

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23May By Sports Tourism NewsNo Comments

Sports Business

KE Adventure Travel acquires Freewheel Holidays and Wheel2Wheel Holidays

KE Adventure Travel, the specialist walking and cycling tour operator based in England’s Lake District, has acquired leisure cycling brands Freewheel Holidays and Wheel2Wheel Holidays from Manchester-based international running and cycling tour operator, Sports Tours International. The addition of these two established brands will greatly enhance KE's current cycle offering, with their focus on easier European cycling routes. Ashley Toft, CEO of KE Adventure Travel, said: “We are delighted to welcome Freewheel Holidays and Wheel2Wheel Holidays to KE and to the wider Voyageurs du Monde group. They are two brands with a loyal customer base and a strong online presence, and we look forward to developing both brands, and accelerating our growth in this buoyant leisure cycling market.” K...

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23May By Sports Tourism NewsNo Comments

Sports Business

Worcestershire’s cricket ground renamed ‘Visit Worcestershire New Road’

The Visit Worcestershire tourism board has signed a naming rights deal for Worcestershire County Cricket Club’s New Road home ground. Now officially called “Visit Worcestershire New Road”, the partnership will showcase the very best of Worcestershire around the world and encourage more visitors to the English county. The renaming of the ground marks a significant step in the ongoing efforts to promote Worcestershire as a premier destination for tourism, culture, and sporting excellence. By aligning with Visit Worcestershire, the club is combining its rich heritage with the vibrant attractions and natural beauty that Worcestershire has to offer.  Ashley Giles, CEO of Worcestershire CCC, said: “We are incredibly proud to partner with Visit Worcestershire in renaming our historic ...

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12May By Sports Tourism NewsNo Comments

Sports Business

Chalet specialist OVO Network partners with bike rental company Bcyclet 

With demand for cycling in France up 31% according to the latest figures from France Vélo Tourisme, chalet rental specialist OVO Network has teamed up with bike rental company Bcyclet to offer guests a 5% discount on bike hire and accessories from big brands such as Scott and Apidura.  Bcyclet offers delivery of the rental bikes directly to more than 200 OVO Network chalets across the French and Swiss Alps as well as providing a range of services including private cycle guides, van support and airport transfers.  Chris Thompson, director of OVO Network, said: “Every year our owners welcome more guests who want to spend at least part of their holiday cycling. Some bring their own bikes, but for most bike rental is the easiest, most convenient option and Bcyclet delivers thi...

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11May By Sports Tourism NewsNo Comments

Sports Business

Marathon Tours & Travel named co-title sponsor of AbbottWMM Age Group programme

Abbott World Marathon Majors (AbbottWMM) has announced Marathon Tours & Travel (MTT) as the new co-title sponsor of its Age Group World Rankings and Championship programme.  The new sponsorship will see the programme renamed the Abbott World Marathon Majors Marathon Tours & Travel Age Group World Rankings for the 2024 season that began on 1 January. MTT will also assume sponsorship of the forthcoming 2024 Age Group World Championship event. The fourth annual championship race will take place within the 2024 Sydney Marathon and feature more than 1,800 of the world’s best age group competitors, who qualified from more than 350 races worldwide during the previous 2023 season. MTT will offer special VIP Packages specifically for Age Group World Championship athletes to incl...

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14Apr By Sports Tourism NewsNo Comments

Sports Business

Amex Travel report: sports tourism is one of 2024’s top global travel trends

Sports tourism has been picked out as one of the top global travel trends for 2024, in a new report published by American Express Travel. Under the headline “for the love of the game”, the report reveals how sports fans, both internationally and domestically in the US, are “logging serious miles to witness their favourite sporting events first-hand”. The 2024 Global Travel Trends Report uncovers the “driving forces behind why people are travelling right now”, and “one thing remains clear”, they “intend to make the most of their trips this year”. In regards to the sports travel trend, it’s not just about “rooting for the home team”, the report said. A poll conducted by American Express Travel found that nearly three-quarters of global respondents are into sports, with 71% considering...

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14Apr By Sports Tourism NewsNo Comments

Sports Business

Croatian tourist boards become destination partners of EHF Champions League

The Croatian National Tourist Board and Istria Tourist Board have signed an agreement to become the official destination partners of the Machineseeker EHF Champions League – Europe’s premium club handball competition. The deal, brokered by the European Handball Federation’s marketing arm, EHF Marketing GmbH, starts with immediate effect and also includes the 2024-2025 and 2025-2026 seasons.  The tourist boards will benefit from a range of visible rights in the Machineseeker EHF Champions League, ensuring significant exposure at all matches as well as digital presence on eurohandball.com and EHFTV, the European Handball Federation’s OTT platform. David Szlezak, EHF marketing managing director, said: “We are thrilled to welcome the Croatian National and Istrian Tourist Board to our fl...

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11Apr By Sports Tourism NewsNo Comments

Sports Business

SEICon 2024: Las Vegas to host new sports, entertainment and innovation conference

The inaugural edition of SEICon – a first-of-its-kind sports, entertainment and innovation conference – will be held at Virgin Hotels Las Vegas from 15-17 July 2024. Organised by UNLV Sports Innovation and Syracuse University’s David B. Falk College of Sport and Human Dynamics, in collaboration with the Las Vegas-based guest experience agency Circle, the event will include exhibitor pods, innovation labs, daily keynotes, seminars/sessions, roundtables, and daily wrap parties with music entertainment.  “There has been momentum building in the area of professional sports throughout Southern Nevada in recent years, and the economic growth that comes along with it is undeniable,” Keith E. Whitfield, president of University of Nevada, Las Vegas (UNLV). “Through business and workforc...

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6Nov By Sports Tourism NewsNo Comments

Sports Business

2024 Olympics to boost tourism spending in Paris by up to €4bn

An extra three million people are expected in Paris for the Olympic Games in 2024 increasing tourism spending by up to €4bn, according to Euromonitor International.  The successful Rugby World Cup, which has just played out in Paris and across France, served as a dress rehearsal for next summer’s games which will bring many opportunities, but also challenges for the French tourism industry. With a forecasted four billion global television audience, the country will be front and centre in the worldwide spotlight.  A well-executed Paris 2024 could skyrocket the profile of France, already at the top of Euromonitor International’s Top 100 City Destinations Index for 2022, as a destination from 2025.  Alexander Göransson, senior consultant at Euromonitor International, said in his rep...

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6Nov By Sports Tourism NewsNo Comments

Sports Business

World Golf Awards 2023: Portugal named world’s best golf destination

The World Golf Awards has announced the big winners for 2023 at its tenth annual gala ceremony, held in Abu Dhabi, UAE. Portugal enjoyed a strong showing and was named the world’s best golf destination, and The Algarve’s Quinta do Lago – South Course (pictured) claimed the best golf course in Europe award. Dunas Golf Course, Terras da Comporta collected two best newcomer categories: Europe’s best new golf course and world’s best new golf course.  Serapong Course at Singapore’s Sentosa Golf Club emerged victorious by taking the coveted title of world’s best golf course and Australian golfing legend-turned-designer Greg Norman was named golf course designer of the year.  Apes Hills Barbados, with its lush tropical setting and stunning coastal views, was voted the world’s best eco...

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31Aug By Sports Tourism NewsNo Comments

Events, Sports Business

Birmingham to host the 2024 SportAccord World Sport & Business Summit

The English city of Birmingham, which hosted the 2022 Commonwealth Games, has landed another big event: the 2024 SportAccord World Sport & Business Summit. Taking place at the International Convention Centre from 7-11 April 2024, the 18th edition of the sports business event will welcome more than 1,500 global sports leaders to “Brum”, including sport-related associations and companies, members from the International Olympic Committee, all the International Federations, and organisers of future Olympic and Paralympic Games and major events. The SportAccord World Sport & Business Summit will be held in the UK for the second time in its history after London hosted the summit in 2011. In an announcement, SportAccord said that Birmingham and the West Midlands secured its host...

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14Aug By Sports Tourism NewsNo Comments

Events, Scotland, Sports Business, Sports Travel

UCI Cycling World Championships attracts record crowds in Scotland

The 2023 UCI Cycling World Championships in Glasgow and across Scotland have taken the sport to “new heights”, according to UCI president David Lappartient. It’s estimated that one million spectators turned out to watch the 11-day festival of cycling, while millions more tuned in around the world. The final event of the programme, the Women Elite Road Race, brought the curtain down on the inaugural event that has seen 13 UCI world championships combined into one mega event for the first time ever. Belgium’s Lotte Kopecky claimed the top spot following a thrilling finish to the race that saw tens of thousands line the route between Balloch and Glasgow. It was the first time the women’s elite road race has closed a UCI World Championship, with 207 riders (including women under-23) tak...

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31Jul By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

Springboks captain Siya Kolisi teams up with South African Tourism

Siya Kolisi, South Africa’s 2019 Rugby World Cup-winning captain, has been named as the new global brand ambassador for South African Tourism. The Springboks skipper, 32, is part of a new campaign that celebrates South Africans who are making waves on the global stage in their various fields including sports, arts and culture, and academia. “With the Rugby World Cup starting in September in France, and as the Springboks prepare for the upcoming tournament, Siya is the perfect person to partner with South African Tourism in our marketing and promotional efforts as we seek to attract more travellers to come to visit our country,” said Nomasonto Ndlovu, acting CEO of South African Tourism. “He is an exceptional South African whose story and journey inspire people from various parts of the...

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18Jun By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

Sports venue in focus: new £30m Lee Valley Ice Centre opens in London 

Lee Valley Ice Centre – a new world-class sports venue in Leyton, east London – has opened its doors to the public. Costing £30m to build, it features two Olympic-sized ice rinks plus a gym, dance studios, community spaces and café.  With two ice rinks, it means the centre can remain open while providing professional athletes, synchronised skating teams and ice hockey clubs a place to train. One of the rinks has a spectator viewing area, disco lighting and sound system, while the other will be used for ice events and includes a spectator seating area, digital scoreboards and screens. A welcome addition to sport and leisure facilities in the southeast region of the UK, the new Lee Valley Ice Centre is expected to boost the local economy by as much as £1.5m annually and attract half a...

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15Jun By Sports Tourism NewsNo Comments

Events, Sports Business, Sports Travel

2023 WRC Guanajuato Rally México generates €35.6m economic impact 

The Guanajuato Rally México, round three of the 2023 FIA World Rally Championship, had a significant economic impact for the host state. According to Juan José Álvarez Brunel, Guanajuato’s secretary of tourism, the event from 16-19 March 2023 directly and indirectly contributed 695m pesos (€35.6m) to the region, specifically to the three cities of León, Guanajuato and Silao, around which the Guanajuato Rally México was based.  Close to 600,000 fans enjoyed the WRC’s first return to North America since the Covid-19 pandemic, leading to a 61% hotel occupancy in the state. Guanajuato Rally México offered six major spectator venues, starting with the spectacular rally-opening Guanajuato Street Stage on Thursday evening, where fans packed into every viewing vantage point possible inside the...

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5Jun By Sports Tourism NewsNo Comments

Holidays & Trips, Hotels & Resorts, Sports Business, Sports Travel

Video: Rafa Nadal visits his tennis centre at Sani Resort in Greece 

Spanish tennis icon Rafa Nadal, who holds the joint-record of 22 Grand Slam men’s singles titles, has been in Greece to visit the Rafa Nadal Tennis Center at Sani Resort in Halkidiki.  A collaboration between the Rafa Nadal Academy by Movistar in Mallorca and the Sani/Ikos Group, the tennis centre features eight clay courts and since 2018 has held tennis training programs for players of all ages and all levels. During his visit to the five-star Sani Resort, Nadal revealed that he has been impressed by the “spectacular” facilities.  “The truth is that I was really looking forward to finally come to Greece, but my schedule and Covid had had made it impossible,” he said. “Toni [Nadal], Carlos Moya, Carlos Costa and the whole team had told me wonderful things about the ...

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