Expedia Group study: women’s sport the ‘real growth story’ of sports tourism
New research released by Expedia Group has revealed how sports tourism is transforming how people are travelling and the sector is creating massive opportunities for the travel industry.
In a blog post titled "how to win big with sports tourism", Expedia Group’s chief commercial officer Greg Schulze said that sports tourism presents “significant economic opportunity” for travel providers and is creating “high-demand periods” for transportation and lodging companies and “boosts host cities' economies”.
According to UN Tourism, sports travel now accounts for 10% of global tourism spending, while Skift reported that the sports tourism sector is projected to reach $1.3 trillion by 2032.
Expedia Group’s data suggests sports trips are about "more than just the event" – they're a cha...