Tennis superstar Emma Raducanu has been named as the new global brand ambassador of British Airways. The airline will support the British player and will fly her to tournaments and training around the world, including next year’s French Open and US Open and the Masters events in California and Rome.
The UK’s flag carrier, which has a long-standing history in supporting national sporting events and teams, will be Raducanu’s first British brand partner.
Tom Stevens, British Airways’s director of brand and customer experience, said: “As we look ahead to the world opening up again, we’re excited to be supporting the very best of British talent, Emma Raducanu. We couldn’t have been prouder as a nation than when Emma won the US Open. Sport has the power to inspire and unite people all across the globe, so we are delighted to be supporting Emma as she represents Britain and takes on the world.”
Reigning US Open champion Raducanu, 19, said “British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown. To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me. I’m fascinated by aviation and we have some interesting projects planned together.”
British Airways has been the airline partner of Team GB and Paralympics GB since 2008. It is currently the principal partner to Twickenham Stadium and official airline partner to England Rugby. The airline also flew the British & Irish Lions to and from South Africa this year.
