Emprise Group Limited – parent company of brands such as The R66T Academy and Barmy Army – has enhanced its sports, travel and leisure portfolio with the acquisition of International Cricket Tours, a renowned provider of cricket travel packages.
Aimed at providing even more travel opportunities for sports fans, with a particular focus on cricket and the various England teams, the deal will see Emprise Group Limited and International Cricket Tours combine resources and expertise, and form a stronger, more innovative company that will better serve its customers and stakeholders.
“I am absolutely delighted to add International Cricket Tours (ICT) to our growing portfolio,” said Chris Millard, managing director of Emprise Group Limited. “With over 50 years’ experience in the travel industry, ICT are a superb addition to our family and join with unrivalled expertise and knowledge. International Cricket Tours has built a strong reputation for delivering successful cricket tours around the world, making it an ideal fit for our group. ICT are the leading operator for England white-ball cricket tours and will provide even more travel opportunities for England supporters worldwide.”
Sara Malin, director and founder of International Cricket Tours, said: “This is an exciting moment for ICT. Becoming part of Emprise Group Limited will open up tremendous opportunities for the business to improve our reach, scale and scope, and provide new and varied cricket holiday opportunities for tourists of all ages. I would like to assure all our existing and regular clients that the day-to-day processes at ICT remain the same, and our friendly and knowledgeable team are committed to the same levels and style of service which you have come to expect of us down the years. I look forward to seeing many of you on tour in the near future.”
The integration process is set to begin immediately, with both companies committed to ensuring a seamless transition for employees and clients.
For more information see emprisegroupltd.com and internationalcrickettours.co.uk