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Client news: Enjoy Tatras DMC launch sports travel guide for UK market

Ahead of WTM Virtual 2020, Enjoy Tatras DMC in Slovakia commissioned Sports Tourism Media to create a bespoke and dedicated “sports travel guide” to the Tatras and Liptov mountain region, which brings to life one of Europe’s most enthralling natural environments.

The guide is full of inspirational ideas and ways to spend a vacation through active adventure, health and wellness and of course a unique mountain culture with incredible stories to tell. 

There are articles on hiking and cycling in a region that is still the habitat for around 150 brown bears, and a focus on the latest health and wellness trends such as “cryotherapy”. There’s also interviews with some of Slovakia’s leading sports stars and a range of “top things to do” lists.  

The sports travel guide will raise awareness of the destination to attract tour operator partners, be used as a travel agent training tool and ultimately attract a new wave of UK travellers. Still working off the warm glow of the High Tatras Mountains being voted No.1 destination to visit on Lonely Planet’s “Best in Europe” list in 2019, the guide deep dives into exemplifying how it attained that No.1 spot. 

Sports travel will be a key theme and focus for enjoytatras.com at WTM Virtual 2020, and into the preceding year. 

Gabriela Kohuthova, executive director of Enjoy Tatras DMC, said: “This sports travel guide is a snapshot of how naturally diverse and precious our mountain regions are, but also how sports travel is the most sustainable, eco-sensitive and enjoyable way to get the most from a holiday here. The pristine environment is protected in several ways, by national parks and as an UNESCO Biosphere Reserve, which defines our commitment to keeping this legacy for future generations, but also our flexibility and innovation to allow visitors to enjoy it right now, so be inspired by the guide and come visit us.” 

Read the full guide here: sportstourismnews.com  

Note to editors
All content in the sports travel guide is copyright-free for media outlets to use.
 

About Enjoy Tatras DMC 

Enjoy Tatras DMC is an established destination management company comprised of two trusted and powerful regional tourism organisations: the Liptov region and the High Tatras region. They have combined their local knowledge and experience for the benefit of attracting and assisting travellers to this part of Slovakia. Its creation has magnified the purchasing power of the spectacular Tatras mountain region in the heart of Slovakia.

As a destination management company created by the two most powerful regional tourism organisations in Slovakia, we put together all the key partners of the Liptov and the High Tatras region. We cooperate with hotels and pensions of all categories, ski resorts, aqua and thermal parks, medical spas, winter and summer sports providers, municipalities and amusement parks.

Are you ready to discover a green natural playground with a charming variety of nature, history and attractions in a small, accessible, safe territory? Find out more about the TATRAS & LIPTOV MOUNTAIN REGION in Slovakia – find all the key partners and local knowledge under one roof. ENJOY TATRAS DMC will give you more than you expect. 

For more information see: 


This project and its activities are implemented with financial support of the Ministry of Transport and Construction of the Slovak Republic

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