Explora Journeys, the luxury ocean travel brand of the MSC Group, has been announced as a new global partner of the Louis Vuitton 37th America’s Cup. The pinnacle of global yacht racing, the America’s Cup is the oldest competition in international sports, and will this year take place in Barcelona, Spain, from 22 August to 27 October.
The 37th America’s Cup will see teams from the United States, United Kingdom, Italy, Switzerland, and France race in the prestigious Louis Vuitton Cup Challenger Series before the ultimate showdown as the triumphant challenger earns the right to face off against defending champion, Emirates Team New Zealand, in the illustrious Louis Vuitton America’s Cup Match.
Since its inception in 1851, the America’s Cup has symbolised sailing’s pioneering spirit, fostering ground-breaking designs and pushing the boundaries of performance. Marking a significant milestone for Explora Journeys, this partnership aligns with the brand’s commitment to creating exceptional experiences at sea and reflecting a shared maritime heritage and values.
Pierfrancesco Vago, executive chairman, cruise division of MSC Group, said: “Our collaboration with the America’s Cup pays homage to a shared seafaring history of challenge and achievement. From the rich tapestry of the Cup’s history to our own 300-year maritime tradition, this partnership embodies our commitment to excellence, innovation, and a deep reverence for the sea.”
Grant Dalton, CEO of the America’s Cup Events, added: “We are delighted to welcome Explora Journeys as a global partner to the Louis Vuitton 37th America’s Cup. They are driven by creating exceptional experiences at sea, and I have no doubt that during the two months of racing from 22 August we are going to see some of the most exceptional America’s Cup racing ever.”
United by their shared values and a profound respect and passion for the sea, both America’s Cup and Explora Journeys are committed to embracing the latest environmentally advanced solutions.
As part of this collaboration, Explora Journeys will host the prestigious America’s Cup trophy onboard its EXPLORA I ship in Barcelona on 19 June, offering guests and partners the unique opportunity to immerse themselves in the legacy of this legendary competition.
This marks the beginning of a series of activations and events in Barcelona. Among them, the Official Race Village, which will include a dedicated Explora Journeys area. Furthermore, this partnership is prominently reflected through the display of the Explora Journeys logo during the broadcast of the races. Spectators can prepare to be captivated by the magnificence of the America’s Cup trophy, exclusive festivities and luxurious VIP hospitality provided by Explora Journeys.
See more at explorajourneys.com and americascup.com