Southeast Asia, one of the world’s fastest-growing markets, will be the next destination for the FIBO global fitness event series.
With exhibitions already in Cologne (Germany), China, Mexico, Africa and the United States, FIBO Southeast Asia (FIBO SEA) is the new addition to the portfolio.
Organised by Reed Exhibitions Singapore in collaboration with Reed Exhibitions Deutschland, FIBO SEA will take place in Singapore from 24-26 September 2020 at the iconic Marina Bay Sands.
FIBO SEA will bring together brands, manufacturers, distributors, licensors, intermediaries, buyers and trainers from the Southeast Asia and international fitness industry.
Highlights from the event will include:
- Business matchmaking
- Trade show
- Keynote speakers
- FIBO academy
- Innovation
The trade show will focus on the B2B segment, targeting dealers, club operators, facility managers and buyers from various segments. In the B2C segment FIBO SEA will target fitness trainers and consumers who can also participate in various partner events and training sessions.
Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland, the organiser of FIBO in Germany, said: “As a global brand, we provide access to the most dynamic and important fitness markets worldwide.
“Southeast Asia is one of the fastest growing regions in our industry and holds a vast potential for our exhibitors. After all, we bring together key markets including Indonesia, Malaysia, Vietnam and Thailand with the metropolis Singapore.”
Michelle Lim, managing director of Reed Exhibitions Singapore, Indonesia and Malaysia, added: “FIBO Southeast Asia is positioned as the strategic business platform for international brands to serve the growing fitness and wellness community in this region.
“With Singapore’s international appeal as a green and sustainable city, strategic location and easy access to high-growth markets in Southeast Asia, the trade exhibition and conference will be the place to be seen at this annual industry gathering.”
FIBO SEA’s sister event in Germany, FIBO Global Fitness, will be held from 2-5 April 2020 at the Cologne Exhibition Centre.
FIBO Southeast Asia 2020
- Organiser: Reed Exhibitions Singapore/Reed Exhibitions Deutschland
- What: international trade show for fitness, wellness and health in Southeast Asia
- When: 24-26 September 2020
- Where: Marina Bay Sands, Singapore
- Website: fibosea.com
Who will attend FIBO SEA?
There will be a range of sports industry professionals attending the event in Singapore, including:
- Investors/decision makers/managers
- Consultants/professionals/instructors
- Distributors/agents
- Personal trainers/group trainers/sports coaches
- Physiotherapists
- Fitness/sports enthusiasts
- Fitness and leisure clubs/gyms
- Sports venues
- Stadiums
- Sports goods/facilities stores
- National Sports Associations
- Government public sports facilities
- Associations/agencies/media