The International Luxury Hotel Association (ILHA) has announced Matrix Fitness as its newest official partner to support the integration of wellness-focused fitness solutions within the luxury hospitality sector. This partnership reflects a shared commitment to enhancing guest well-being through innovative fitness experiences tailored to high-end properties.
Through this collaboration, ILHA and Matrix Fitness will share insights and best practices with industry professionals, focusing on the evolving role of fitness and wellness in luxury hospitality. Matrix Fitness will contribute to discussions on emerging trends, technology integration, and wellness initiatives that align with the needs of modern travellers, including at ILHA’s INSPIRE Luxury Hospitality Conference in Las Vegas and potentially the Luxury Hospitality Summit in Prague.
Barak Hirschowitz, president of the International Luxury Hotel Association, said: “Matrix Fitness’s leadership in premium wellness technology makes them an ideal partner for ILHA. Their solutions empower luxury hotels to deliver personalised, holistic experiences that resonate with today’s discerning travellers. This collaboration amplifies our shared vision of integrating wellness as a cornerstone of modern luxury.”
Rachel Lenzner, hospitality & wellness strategic account manager at Matrix Fitness, said: “As guest expectations around wellness continue to evolve, we look forward to working with ILHA to provide industry professionals with insights and solutions that enhance the fitness experience within luxury hotels.”
Hirschowitz added: “Matrix Fitness’s contributions to our community will help shape the conversation around wellness in hospitality, offering valuable perspectives on how hotels can create meaningful wellness experiences for their guests. Our 2025 conferences will set new benchmarks for innovation, highlighting trends in sustainability, well-being, personalization, technology, AI, investment, and growth. Matrix Fitness’s expertise will be instrumental in driving the ILHA INSPIRE dialogues.”
See more at ilha.org and matrixfitness.com
Image: Matrix Fitness