LaLiga will later this year launch LaLiga Exhibition – an interactive and immersive experience showcasing Spanish football’s top division and its clubs.
The exhibition will travel around the world, beginning in Latin America in the second half of 2021. The launch marks the next step in LaLiga’s commitment to support its clubs in their international expansion and to bring the competition closer to fans.
Fans will have access to two experiential areas at LaLiga Exhibition. The first is a free access area, with no time limits, where they can enjoy a range of different games plus a hospitality area. The second is a closed tour, with specific time slots for each group of visitors, where they can experience the clubs’ changing rooms, the tunnel leading to the pitch, the pressroom and interactive games, among other attractions.
Technology will play a key role in the experience, offering digital content and dialogue with visitors. The creators have also developed a highly-flexible concept allowing each LaLiga Exhibition space to be adapted to venues ranging from 150sqm to 1,500sqm.
Speaking at the project’s launch, Óscar Mayo, LaLiga’s director of business, marketing and international development, said: “LaLiga Exhibition is a key project for us to continue increasing the visibility of LaLiga’s clubs and their international expansion in strategic markets. Thanks to the participation of top-level Spanish and Latin American partners in this first phase, we are convinced that LaLiga Exhibition will be a resounding success.”
The exhibition will kick-off in Latin America in the second half of the year. It will begin in Mexico and later travel to Chile, Brazil, Colombia and Peru. It will then be taken to other regions around the world.