Lionel Messi’s glittering footballing career will be the subject of a first-of-its-kind interactive multimedia experience launching in April 2024. Kicking off its world tour in Miami, Florida, “The Messi Experience: A Dream Come True” will take football fans on a journey starting with his early years in Rosario, Argentina, his arrival and career at FC Barcelona in Spain, to lifting the 2022 Fifa World Cup with Argentina in Qatar.
Created by Primo Entertainment and Moment Factory, “The Messi Experience” will transform The Hangar at Regatta Harbour in Miami’s Coconut Grove into an interactive fan attraction. Visitors will be immersed in ten physical and digital experiences right alongside the football legend like never before, both on and off the field.
The 2023 Ballon d’Or winner, who now plays his club football at Major League Soccer side Inter Miami, said: “I am thrilled to be part of this project that allows fans to get closer to my journey on and off the field. Throughout my career, I have always strived to inspire and connect with people through my passion for soccer. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions shaping my path.”
“We are excited to be a part of such an extraordinary experience,” said Andres Naftali and David Rosenfeld, co-founders of Primo Entertainment. “Messi, as a living legend, is a perfect example of how all generations can overcome challenges and succeed. This Miami immersive experience will be 75 minutes of inspiration, emotion, entertainment and fun for everyone to enjoy.”
Sakchin Bessette, Moment Factory co-founder and executive creative director, added: “At Moment Factory, we bring people together, through our various projects we aim to inspire a sense of collective wonder and connection. With this experience, we are honoured to bring together immersive storytelling and interactive technologies to create a unique encounter between the audience and the legend that is Messi.’’
“The Messi Experience: A Dream Come True” will open to fans in April 2024 for a limited time in Miami, before it continues on to other cities. See more at themessiexperience.com
Image: momentfactory.com