Manchester United and Marriott Hotels have unveiled the “Seat of Dreams” – a new concept that will be launched at the club’s Old Trafford stadium.
United’s Premier League clash against rivals Liverpool on Sunday 20 October will see the Seat of Dreams used for the first time.
This unique matchday experience allows supporters to watch the action from a coveted vantage point in the ground while also enjoying special perks such as complimentary food and drinks, early entry to the stadium, and the opportunity to meet Man Utd legends.
The new addition at the Theatre of Dreams will be awarded to four fans at random through a complimentary upgrade to their existing match ticket.
Official hotel partner
The debut of the Seat of Dreams concept also marks the kick-off of a larger relationship between Man Utd and Marriott Hotels, with the hospitality brand becoming the club’s first-ever official hotel partner.
Mara Hannula, vice president brand marketing for Marriott Hotels, said: “Marriott Hotels knows that surroundings have a major impact on how we view and take inspiration from the world, and the Seat of Dreams is our way of offering fans a one-of-a-kind experience when watching their beloved team.
“Through this partnership we are proud to create exciting new fan experiences both at Old Trafford and at our hotels around the world.”
Sean Jefferson, Manchester United’s director of partnerships, added: “This is a truly unique opportunity for fans to enjoy a once-in-a-lifetime matchday experience. Unlike anything else available in UK football, this has only been made possible due to Marriott Hotels’ expertise in creating a premium environment and accommodations.
“Whether it is in one of their many hotels around the world, or here at Old Trafford, this ground-breaking partnership means our fans will have an experience like no other.”
About the partnership
Viewing parties held at Marriott Hotels around the world will feature Manchester United legend appearances and special themed food and beverage menus. United-themed amenities and suites will also be made available in early 2020 at the Manchester Marriott Victoria and Albert Hotel.
Back at Old Trafford, Marriott Hotels has created a hospitality suite modelled after its signature M Club, the brand’s 24/7 business lounge for Marriott Bonvoy Elite members that is featured at nearly 100 properties around the world.
The suite will offer VIP access to all of United’s home games throughout the season, with executive seating and complimentary food and drinks.
This new collaboration between Marriott Hotels and Manchester United is an extension of the global marketing partnership with Marriott International.
Images: Marriott Hotels