2022 NFL Munich Game had €70.2m economic impact for the German city
The National Football League’s (NFL) first-ever regular season international game in Germany was a success beyond the stadium in both economic and social impact. According to the 2022 NFL Munich Game Impact Assessment report, compiled by The Sports Consultancy Group, the event generated a total economic impact of €70.2m for the city of Munich, with €32.2m in direct spending. Played on 13 November 2022 at the Allianz Arena, home of German football giants FC Bayern Munich, the game saw the Tampa Bay Buccaneers beat the Seattle Seahawks 21-16.
"The Munich game was a significant moment for the NFL in Germany and one that will live in the minds of those in the stadium and those who watched the game from around the world for many years to come,” said Dr. Alexander Steinforth, GM NFL Germany....