Qatar Airways has announced a new partnership with Novak Djokovic that will see the tennis icon become the airline’s global brand ambassador and wellness advisor.
A multi-year collaboration that positions Qatar Airways as the official airline partner of Djokovic, the partnership was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building.
Djokovic stands as one of the greatest athletes in history, with 24 grand slam titles and a gold medal at the 2024 Paris Olympics. He said: “It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine. I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner.”
Engr. Badr Mohammed Al-Meer, Qatar Airways Group Chief Executive Officer, said: “We are thrilled to welcome Novak Djokovic to the Qatar Airways family. Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments around the world and continues to set new standards in the sport of tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our global brand ambassador and wellness advisor.”
Through this partnership, Qatar Airways will leverage its global network and premium branding opportunities to connect with Djokovic and his extensive fan base. Exclusive collaborations will explore unique activations at premier tennis tournaments, including hospitality experiences for passengers and partners at Grand Slam events.
Qatar Airways will work with Djokovic to further elevate the Qatar ExxonMobil Open, the prestigious tournament held since 1993. Now an ATP 500 event, the Qatar ExxonMobil Open is set to solidify its position on the global stage. Leveraging his unparalleled influence and stature in tennis, this collaboration will enhance the tournament’s visibility, attract top-tier talent, and expand its international audience, further building its legacy as a premier event in the sport.
The partnership also highlights the shared commitment to promoting well-being. Qatar will become a hub for Djokovic’s patented “Regenesis” Pod technology, an innovative solution in recovery and wellness. Designed to enhance physical recovery and optimise performance, the Regenesis Pod provides advanced recovery methods for athletes and individuals alike. By bringing this technology to the region, Qatar Airways and Djokovic aim to redefine wellness and athletic recovery, enabling the airline’s staff to benefit from the latest sports science and innovation.
This partnership marks another milestone in Qatar Airways’ portfolio of high-profile global sports partnerships, including the likes of FIFA, AFC, UEFA, Paris-Saint Germain (PSG), FC Internazionale Milano, The Royal Challengers Bangalore (RCB), CONCACAF, Formula 1®, MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), French Rugby Team – Section Paloise, The British and Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, kitesurfing, motor racing, padel, squash, and tennis.