African Sports Tourism Week to stage sports tourism masterclass in Nigeria
African Sports Tourism Week, the premier pan-African sports travel trade event, will be staging a sports tourism masterclass from 21-24 April 2021 in Nigeria.
Taking place at Ibom Icon Hotel & Golf Resorts in Uyo, the masterclass will attract delegates from sports commissions, ministries and associations as well as tourism boards and ministries.
Organisers of the event said: “The masterclass was conceived out of the concern for how opportunities in sporting events, especially, aren’t being maximised, because sports and tourism have always stood aloof to each other, in Nigeria.”
Held under a theme of "Understanding How Collaboration between Sport and Tourism Works, for Socioeconomic Benefits To Destinations", the event will seek to address strategies, framework for colla...