Valencia CF and Legends partner on hospitality concepts at Nou Mestalla
Valencia CF have reached an agreement with Legends, a global premium experiences company, to support the Spanish LaLiga football club's strategic growth through the sales and revenue optimisation of the hospitality areas at the Nou Mestalla stadium.
Following the consultancy process carried out over the last year, the club now incorporates Legends, a leader in delivering exceptional fan experiences and driving commercial revenue for sports and entertainment venues, as a strategic partner. Thus, establishing the first major agreement for the new stadium, which, upon its inauguration in the summer of 2027, will become a fundamental pillar for the club's economic and sporting growth in the coming decades.
With more than 6,500 hospitality seats (more than 9% of the stadium’s total capac...