Paris 2024 Olympics legacy: an ‘exceptional’ year for French tourism
The Atout France - France Tourism Development Agency has revealed how the Paris 2024 Olympic and Paralympic Games contributed to one of the most memorable years for France’s travel industry.
The games provided a unique opportunity to showcase France's rich heritage and strengthened its image as a must-visit destination. In total, 12 million tickets were sold for the games while nearly five billion viewers worldwide tuned in. Overall in 2024, France welcomed more than 100 million international tourists, generating €71 billion in revenue.
Nathalie Delattre, France's minister of tourism, said: "2024 will remain engraved in history as an exceptional year for France. The commemoration of the 80th anniversary of the D-Day landings, the Olympic and Paralympic Games, and the reopening of ...