Lionel Messi signs for Hard Rock International as a brand ambassador
Hard Rock International is 50-years-old this year and to celebrate its milestone anniversary the restaurant, entertainment and hospitality brand has announced a partnership deal with superstar footballer Lionel Messi. The Argentina and FC Barcelona forward has become a brand ambassador for five years - the first athlete to partner with Hard Rock.
“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment – its 50th anniversary!” Messi said. “Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a his...