2023 WRC Guanajuato Rally México generates €35.6m economic impact
The Guanajuato Rally México, round three of the 2023 FIA World Rally Championship, had a significant economic impact for the host state. According to Juan José Álvarez Brunel, Guanajuato’s secretary of tourism, the event from 16-19 March 2023 directly and indirectly contributed 695m pesos (€35.6m) to the region, specifically to the three cities of León, Guanajuato and Silao, around which the Guanajuato Rally México was based.
Close to 600,000 fans enjoyed the WRC’s first return to North America since the Covid-19 pandemic, leading to a 61% hotel occupancy in the state. Guanajuato Rally México offered six major spectator venues, starting with the spectacular rally-opening Guanajuato Street Stage on Thursday evening, where fans packed into every viewing vantage point possible inside the...