Interview: StubHub president Sukhinder Singh Cassidy talks NFL, London, Brexit and ticket trends
Hosting major US sporting fixtures has cemented London’s position as an international sports hub - and the perception of the UK has improved for fans who attended the events.
That’s according to a study published in October by online ticket company StubHub which looked at sales data ahead of the 2019 NFL London Games.
This year London hosted the NBA regular-season match between the Washington Wizards and New York Knicks at The O2 in January. And for the first time baseball arrived on UK soil with the Boston Red Sox taking on rivals New York Yankees in two MLB matches at the London Stadium in June.
In October and November American football has once again been on the London sporting calendar. Two NFL games were played at Tottenham and two are taking place at Wembley.
The StubHub stu...
