Study reveals impact of Covid-19 on the UK snow sports and ski industry
A survey of UK snow sports and ski industry professionals has revealed the damage that the Covid-19 pandemic has had on their businesses.
Published by Ski Press and Skipedia, the research was conducted online from 24-29 April 2020 and sectors represented include tour operators, travel agencies, retail, brands, ski slopes and media.
As well as the impact of the coronavirus measures, the study looked at what the future might hold for the winter sports industry during the next 12 months.
Some of the key findings were:
82% of companies suffered reduced sales due to the premature end of the 2019-20 season, with two-thirds experiencing lower than usual sales for winter 2020-21 so far
Almost one in five have made staff redundant and a quarter are concerned they could go out of business...