2025 sports travel trends and tourism industry expert predictions
Sports tourism was one of the “hottest trends” of 2024, according to eDreams ODIGEO's Year in Travel Report. It was responsible for 10% of global tourism and one of the travel industry's fastest growing sectors. In 2025, searches for destinations with major sports events are “already spiking”. The Women's Rugby World Cup in the UK has encouraged global searches for travel to tournament cities to rise by +74.3% year-on-year, while searches for travel to Harbin, China, during the Asian Winter Games have risen by +245.5% year-on-year.
Some of the reported trends that are set to drive the sports travel industry in 2025 include:
Sustainable sports tourism: eco-friendly stadiums, carbon-neutral events, and green transportation options are reshaping sports travel.
AI-powered per...