Video: ‘It’s a Wimbledon thing’ campaign pays tribute to tennis fans
With The Championships just around the corner, the All England Lawn Tennis Club (AELTC) has launched a new campaign - It’s a Wimbledon thing - to celebrate the “uniqueness of Wimbledon fandom”.
The campaign focuses on “the passion that goes beyond tennis”, AELTC said. “No matter where they are around the world, Wimbledon fans take the traditions for which our tournament is known and loved, and make them their own. This campaign is a tribute to them.”
After being cancelled last year due to the pandemic, the 2021 Championships will start on 28 June and fans will be welcomed back to SW19.
AELTC chief executive Sally Bolton OBE said of the new It’s a Wimbledon thing campaign: “Last year’s cancellation provided a timely reminder of the immense passion that our fans have for Wimbledo...
