Abbott World Marathon Majors (AbbottWMM) has announced Marathon Tours & Travel (MTT) as the new co-title sponsor of its Age Group World Rankings and Championship programme.
The new sponsorship will see the programme renamed the Abbott World Marathon Majors Marathon Tours & Travel Age Group World Rankings for the 2024 season that began on 1 January. MTT will also assume sponsorship of the forthcoming 2024 Age Group World Championship event.
The fourth annual championship race will take place within the 2024 Sydney Marathon and feature more than 1,800 of the world’s best age group competitors, who qualified from more than 350 races worldwide during the previous 2023 season. MTT will offer special VIP Packages specifically for Age Group World Championship athletes to include hotel accommodations, special social events including a welcome reception and pre-race dinner, transportation to the start and access to the VIP Finish Tent.
The current qualifying season features more than 375 races across six continents with athletes striving for a place in the 2025 world championship.
“This partnership brings two brands together who are passionate about helping runners achieve their dreams,” said Dawna Stone, CEO of AbbottWMM. “We are thrilled to have MTT on board alongside our wonderful title sponsor Abbott, and we look forward to the many ways we can use this relationship to elevate the experiences we deliver to our Age Group World Championship athletes.”
Jeff Adams, president of MTT, said: “At Marathon Tours & Travel we pride ourselves on providing the best packages in the market for runners who are chasing their AbbottWMM stars, and we are now excited to be able to offer the same experiences to the best Age Group athletes in the world.”
Chris Miller, divisional vice president global brand strategy and innovation for Abbott, said: “Training for a marathon embodies what you can achieve when you prioritise your health. We look forward to working alongside MTT to further enhance the runner experience during marathon weekend by providing a world class experience runners deserve after the amount of work they put in training for their race.”
The Abbott World Marathon Majors series consists of six of the largest and most renowned marathons in the world: the Tokyo Marathon, Boston Marathon presented by Bank of America, TCS London Marathon, BMW BERLIN-MARATHON, Bank of America Chicago Marathon, and TCS New York City Marathon. AbbottWMM hosts a points competition across this series for elite open division and wheelchair athletes, as well as the Six Star programme, which rewards any runner who finished all six with the Six Star Medal.
The Age Group World Rankings rewards athletes aged 40+ with the opportunity to compete against their peers for a place at the Age Group World Championship, and the Global Run Club provides a virtual running platform for the community to participate in challenges across a range of distances.
For more information see worldmarathonmajors.com and marathontours.com