Wilderness England, a new tour operator offering adventure holidays in England’s National Parks and wildest areas, has launched this month.
A sister company to Wilderness Scotland and Wilderness Ireland, Wilderness England will tempt guests to the great outdoors with a programme of guided or self-guided small group trips, self-drive itineraries or private holidays explored on foot or by bike.
Launching with 17 new adventures in some of the country’s remotest and most iconic corners, the programme will feature the Lake District, Yorkshire Dales, Peak District, Cotswolds and Northumberland, even sneaking into Wales for outdoor and cultural experiences. Accommodation is hand-picked: small hotels and inns with first rate customer service and fantastic local food.
Paul Easto, managing director of Wilderness England, said: “Over the last two years Wilderness Scotland has been gradually introducing itineraries that crossed into England and their popularity gave us the confidence to launch a full range of holidays under the Wilderness England brand.
“The growing trend towards the staycation, combined with our continued uncertainty of overseas travel, saw a 26% increase year-on-year in our bookings for private UK travel. While Wilderness England will offer some fully guided small group departures, the lion’s share of this programme is aimed at people who want to travel independently on active self-guided holidays, or partially-guided trips in the self-drive collection, reflecting this major shift in consumer demand.
“It is still very early days but since the website launched, our self-guided cycling holidays have attracted the highest level of interest from web users which shows the appeal of this style of travel.”
The increased desire for flexibility is a key feature of the new range. There are holidays for individuals and for bubbles, and options for short breaks and longer trips, too. For those looking for a lengthier adventure or to explore a number of wild regions, there are multi-location itineraries. Among them is a 12-day Coast to Coast walking trip from the Irish Sea to the North Sea, through three English national parks.
For more information see wildernessengland.com